HOT PRESS 26.6.09

A great social networking campaign from Cancer Research UK to raise awareness of skin cancer among the UK’s 15-34 year olds, dangles an exclusive gig from Ladyhawke and Bombay Bicycle Club as a prize to those who can amass the biggest virtual guest list of friends. Via Unity, London. www.skindividual.co.uk 

Wimbledon 2009 has kicked off and long-term IT partner IBM has created The Seer Aggregator, a downloadable Twitter app which enables GI owners to access real time Tweets from players and commentators. The Seer Android Beta takes a live video feed from the handset’s camera and superimposes additional content and data into the video stream. www.wimbledon.org/ibm

Posted on 6/26/2009 5:32:00 PM by KatyDenis

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HOT PRESS 19.6.09

Enjoy T-Mobile's sing-along in 360 glory here thanks to Saatchi & Saatchi London with technology company Yellow Bird from Groningen in The Netherlands. http://tmobilesingalong360.co.uk
  
Lewis Hamilton and Heikki Kovalainen turn into taxi drivers as part of a push from Dare in London for Vodafone’s Taxi Grand Prix, a fantasy racing competition. Watch the film of the two racers / cabbies here: http://www.youtube.com/watch?v=P1NXwbepI88

There’s also a Twitter feed: http://twitter.com/tgp_racemarshal 

The race promotes the GPS function of Vodafone’s HTC Magic handset. http://www.youtube.com/watch?v=k9zyB3_4VME

Pepsi is inviting Canadians to ‘spread their joy’ with an integrated push via BBDO Toronoto. The online element allows you to upload your smile to win a Flip camera and also access ‘joy stats’ including people ‘hugging it out’ at Pepsi. Get back to work! www.joyitforward.ca

Posted on 6/19/2009 5:36:00 PM by KatyDenis

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HOT PRESS 12.6.09

Bacardi has unveiled a Mojito maker iPhone app, which uses the phone’s motion sensor to teach users how to make the perfect mojito - just be careful when you’re trying to throw in some Tom Cruise inspired moves - iPhones tend to smash rather than spill. See the demo and get the app here: www.bacardi.com/#/uk/en-gb/mojitoipodapp 

Has flash-mobbing gone too far? The idea of an MC Hammer-inspired dance off in a store in LA would suggest yes, but on the other hand, 450,000 views in just a few days isn’t to be sniffed at. www.youtube.com/watch?v=vfxCnZ4Dp3c

This viral from the UK promoting World Blood Donor Day on June 14th is pretty good - www.youtube.com/watch?v=DmATPC9Kg-I&eurl

Posted on 6/12/2009 6:09:00 PM by KatyDenis

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HOT PRESS 5.6.09

Gillette’s virals through Proximity Canada and BBDO New York are a little risqué but fun just the same, providing guys with shaving tips on all areas of their bodies. www.youtube.com/user/gillette 

Nike Italy has just launched a branded content-meets-e-commerce site to show off the new summer collection (lucky Northern Hemisphere!) from the Nike Sportswear line. Nike Sportswear Stories leverages the 'Designed for Sport, Remixed for Life' positioning used to launch the range last year, with a website focusing on four Italian cultural and sporting icons. http://www.nikesportswearstories.com/




Posted on 6/5/2009 4:01:00 PM by KatyDenis

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HOT PRESS 29.5.09

The Viral Factory continue a spate of great creative for Samsung, helping to transform the image of the giant electronics manufacturer - www.youtube.com/watch?v=RuUTkvfPpsA 

And Twitter again! Reveille and Brillstein Entertainment Partners have teamed up for new Twitter television series, full story here: www.cbc.ca/arts/media/story/2009/05/25/twitter-tv.html 

The wonderful Heatherwick studios have been up to their pretty tricks again, this time creating eight new space-age creative units at Aberystwyth Arts Centre - www.dezeen.com/2009/05/21/creative-units-at-aberystwyth-arts-centre-by-thomas-heatherwick  

Posted on 5/29/2009 2:14:00 PM by KatyDenis

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HOT PRESS 22.5.09

Google breaks with the habit of a lifetime and announces its first TV ad. The piece was produced by its Japanese team and demonstrates the Chrome web browser. Don’t worry though – it was available online first! http://googleblog.blogspot.com/2009/05/google-chrome-ads-on-tv.html

Out of the UK, this is a sweet campaign for Twisted Creme Egg bars. The DM ‘strongbox’ contains two bars and one empty wrapper, or escapee. Recipients are asked to track down the missing bars online at www.cremeeggtwisted.com. By signing up to the CIA (Cadbury’s Intelligence Agency, obviously) users follow Twitter clues and use Google Maps mash-ups to track down targets in the hope of winning a holiday in Morocco and £20,000. Via CMW, London www.cmwlondon.com

Have a look at Publicis’ latest campaign from India: ‘Let Gandhi Talk’ aiming to breathe life back into the symbols of Gandhi that abound in the country, and resurrect his peaceful message. www.youtube.com/watch?v=uZgPJy7ygRg

Posted on 5/22/2009 5:13:00 PM by KatyDenis

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HOT PRESS 15.5.09

Screw You Recession

It's taken a while, but finally, a campaign that makes light of the dreaded recession! Uniting young Canadians with light-hearted advice on how to take control of their costs, this campaign is based on a website which features a combination of tips, news and money-saving ideas. It contains the following explanation: 'The recession sucks. We know it, you know it. So what are we going to do about it? Well, we’ve decided not to take this whole thing lying down... Just like Zac Efron says, "we’re all in this together." Well, he sung it really, but you know what we mean. Basically, we’re gonna make the recession our bitch.'
www.screwyourecession.ca

We are excited by an awesome little app to promote the latest Star Trek movie courtesy of AR wizards Total Immersion which familiarises users with the Star Trek franchise’s infamous flagship vessel and its crew. The site launches when users print a specific poster of the film or download the picture to their iPhone. Lining up the image with a computer webcam produces a full 3D rendering of the image. You can then explore the ship’s interior and meet its crew, taking charge of the vessel by firing weapons and upping the speed to warp. Watch the experience here: www.youtube.com/watch?v=v9Zl1e5pAHA
or try it for yourself: www.experience-the-enterprise.com

 

In the UK, summer’s round the corner which means hazy sunshine, chilled bottles of Coke and dancing al fresco to Calvin Harris while bizarre little creatures sing ‘yeah yeah yeah’ and ‘la la la’.

Coke's summer campaign features a clutch of cute critters inside a magical organ that’s powered by a chilled bottle of Coke. Once the organ cranks up and the creatures start singing, a throng of dancers appears, compelled to shake their stuff in the sun-drenched countryside. Check out the 60-sec ad here http://www.youtube.com/watch?v=_q4eJYfA67Q


Posted on 5/15/2009 5:56:00 PM by KatyDenis

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Let's Get Wiggling - WiggleTime.com Launch!

TheFARM is very excited to announce the launch of WiggleTime.com, an interactive environment enabling preschool children to explore, play and learn with the use of familiar Wiggles themes, destinations and characters.

 
 

WiggleTime.com extends The Wiggles philosophy of "education through entertainment", and acts as an early childhood developmental tool for both toddlers and their parents. Each game played on WiggleTime.com contains cognitive, physical and social elements to help benefit the pre-schooler. For the parents, WiggleTime also doubles as an educational resource center to monitor a child's development and be kept up to date with the most recent parenting news.

 

Technically, several months of research on the flash technologies to be used preceeded the construction of the child layer of the site. This was a technically complicated endeavor prompting TheFARM to build many new code libraries as well as using open-source libraries. The entire system was built over a runtime AOP system which allows all the code to work together quickly and easily, keep an eye out as this may become open-source within the coming weeks.
 
The team built a fast path and bezier library to draw the 'loading goo' that children play with and a behavioural system was built to allow the characters to walk around and talk to each other.
 

Box2D was used for the physics of the toys that children can earn and Flint was used to animate the clouds - to be used for new effects in the world in the future. GoASAP was used for all other code based animations. For interest see below for an early round implementation of the physics engine that controls the Big Red Car. 
 
 
All in all a technical challenge with impressive and rewarding results!
 

So jump in the Big Red Car, buckle up and start exploring!

 
 

Posted on 4/27/2009 11:26:00 AM by KristinaReddaway

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HOT PRESS 24.4.09

iTunes has just released a list of its all-time top apps (www.apple.com/iphone/appstore/), so you can see what prime distractions and life saving utilities are topping the charts. Gaming dominates the paid-for apps, with Crash Bandicoot Nitro at the top of the list, followed by Moto Chaser, Virtual Pool, Cro-Mag Rally and Flick Fishing. Monopoly, Super Monkey Ball, London Tube and the old faithful Tetris also feature.

Swedish Automaker Volvo has taught the old banner ad a few new tricks thanks to a campaign masterminded by Euro RSCG Worldwide. The new multi-purpose ad not only measures a whopping 950 x 250 pixels but also contains photos, videos, an advergame and regular Twitter updates.
www.thevolvotwitterad.com

This week the ABC unveiled its most ambitious broadband documentary project in the lead-up to Anzac Day tomorrow, launching an interactive website that enables people to relive the first 24 hours of the Gallipoli landing. Well, well worth a look! What amazing bravery and sacrifice. Lest We Forget...abc.net.au/gallipoli   

Posted on 4/24/2009 3:16:00 PM by KatyDenis

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Todd Sutherland Photography

[April 2009] TheFARM launch a sophisticated and slick flash built site as an "online exhibition" of photographer Todd Sutherland's work.

 

A dark colour scheme and razor-clean browsing functionality allows the rich colours of Todd Sutherland's portfolio to speak for themselves.

 

The exposure effect applied to loading images compliments the portfolio range to deliver a visually rich user experience. 

Posted on 4/21/2009 11:10:00 AM by KristinaReddaway

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