[August 2009] TheFARM proudly announces their debut into new territory with the agencies first full Facebook application launch with Qantas Travel Insider!

Designed to drive traffic to Qantas through viral interaction, users are encouraged to review and comment on travel destinations using the Facebook Application and sharing it with their friends. Users mark visited locations on the map (powered by google maps integration) and provide tips on what to do, what to eat and where to stay. The application links into the users photo albums and allows direct upload of images to accompany the travel entry.

Friends using the application can then browse through their friends 'pins on the map' and read the tips, link to related entries, view photos and link directly to Qantas. An easy (and fun!) way to get tempted with a trip overseas, from planning through to ticket purchase with Qantas! 

Nike Stinkween Bash 

There are some great examples of brands nailing the mass/niche balance and exploiting its treasures, but you have to take your sombrero off to the guys at Nike for some of the work they are doing with SB and 6.0, its skate and youth focused extreme sports sub brands. There have been a lot of kids digging the latest Paul Rodriguez spot which is apparently advertising his new shoe, but doesn't feel like it at all. Very watchable indeed and backed up by a beautiful microsite with additional content and downloads, check it out here www.nike.com/nikeskateboarding/paulrodriguezIII/