[December 2009]TheFARM is very excited to see our original concept "Little White Truths” coming to life.

The concept came about after Ferrero identified digital as the key channel to spearhead a campaign to drive more awareness and sales for Raffaello. What was needed was a parallel brand that could provide the Raffaello masterbrand with social currency online.   

Utilising social media, viral video, digital advertising and print, The FARM lead the way with all the creative, strategy and production for “Little White Truths.” The campaign calls on women to share the harmless, sometimes downright funny (and often embarrassing!) truths they tell their girlfriends.

The LWTs entered at the campaign site and on the Facebook page are an endless source of amusement for us here in the office. This one recently had us in stitches: “I put Berocca tabs in my brothers board short pocket at the pool. When he hopped in they dissolved and left a yellow trail behind him so I told everyone he peed in the pool.”

Now THAT is creative genius. 

The image of a remote phonebox with tumbleweed blowing past it has long been a symbol of isolation and the wilderness. Will the phone work? Will someone have hidden some sort of message there, perhaps instructions on how to get to an old school rave, or will it be full of old takeaway and worse? Placing itself firmly in the middle ground between fixed landlines and the always-on lifestyle associated with a mobile phone is Skype, thanks to a new campaign from the Viral Factory, London.
www.phoneboxexperiment.com 

We wouldn’t normally sit glued to a two minute TV ad, but this is spine-tingling. Colenso BBDO in New Zealand came up with this beautiful animation for the New Zealand Book Council: http://bit.ly/nzbooks

Innovative retailer Miele has opened a London store which encourages people to trial the products before they buy. Any students not wishing to take their laundry home for Christmas, this is for you: http://bit.ly/dirtysocks

As part of the ongoing work pimping the FARM offices we are proud to unveil our new feature wall painted by local artist Chris Tibbles.

The FARMers pitched in true DIY style to prep the wall before Chris arrived to work his magic.  With the help of tall Paul getting the rollers to reach the top of the wall this was much easier than anticpated!

Under the direction of designer Nikki (who put in many hours supervising this transformation!) the hills motif from The FARM website was interpreted by Chris into a work of art! 

Thanks for  your amazing work Chris! The FARM is very proud to show off it's newest masterpiece - taking centre stage at the upcoming Xmas party! 

Thanks our good friends at Zip Industries the office has been fitted with a Zip Hydrotap for all our water needs! Much to the elation of staff the Hydrotap's speedy water flow, sleek and compact look and instant boiling and chilled water rendered our old slow and bulky machine INFERIOR! No more waiting 5 mins for the system to heat and then dispense our tea in a slow trickle!

Thank you ZIP!

[December 2009] For the first time this year BONDS ran its popular Baby Search entirely online. TheFARM created a dedicated Baby Search section within the Bumps & Baby website and developed a registration tool that intelligently integrated with the existing Bumps and Baby member database. A Facebook page and Twitter account extended campaign reach and tapped the power of social media to encourage consumer interaction and WOM. 

TheFARM is proud to report that the campaign was an overwhelming success with a record 17,885 individual entries and 420k unique visitors. Facebook was a big part of the success story – prominent placement of share tools on baby profile pages drove 38% of site traffic. At campaigns end the Bumps & Baby Facebook page was going strong. With a fan base of over 10, 000 it looked set to provide a key platform for Bonds to engage with Mums moving forward.