New Balance goes straight for the sneaker freak jugular with a beautiful campaign via Mother, New York. Each pair of the new limited-edition '574 Clips' shoes comes complete with a unique Polaroid picture showing where in the US it was made. This has a code on the back which connects the consumer to their own video hosted online - expanding on the origins of each individual pair. Users can then 'claim' their video before sharing with friends across various social networks and blogging platforms. http://574clips.com

Pop art via paintball on behalf of snack brand, Bon Yurt for Leo Burnett, Columbia http://tiny.cc/popart515. The full campaign features seven limited edition labels made by students www.bonyurt.com

In the US, BF Goodrich has launched a new app and online community through The Martin Agency, New York, similar to Nike+ that allows you to plot favourite driving routes via google maps or GPS and share them with other members. The campaign’s highlight is an iPhone app which automatically plots routes and tags any photos with GPS co-ordinates along the way. www.nationofgo.com