It’s been a busy week for everyone’s favourite micro-blog. There are now 18m US adults alone who access Twitter on any platform at least monthly, indicating a 200% increase over 2008 levels. Next year, that figure will be 26 million US adults, a further 44.4% climb. Twitter also announced new terms of service last week which will enable brands to embark on more targeted ad campaigns. In Twitter’s own words: ‘We leave the door open for advertising. We'd like to keep our options open’. Read more on the Twitter blog here: 
http://tiny.cc/Twitter744

Hockey Moms are the subject of a witty campaign to launch NHL 2K10, a hockey game for the Nintendo Wii. Via 72andSunny in Los Angeles, the campaign stars three moms who use the game to vent their aggression. http://tiny.cc/nhl2k10Wii 

Finally, check out Champagne Valentine’s beautifully interactive promo for The Never Ending Why, the new Placebo single. Through Nexus in London, the multi-sensory experience steers the viewer through a landscape of shadows, monsters and psychedelic colour. http://tiny.cc/PlaceboChV