Aussie kids need our help

This current campaign for The Smith Family highlights the fact that there are way too many disadvantaged children in Australia who stand out in school for all the wrong reasons. Whether it's a worn-out uniform, lack of shoes, no money for textbooks, excursions or a decent breakfast - these disadvantaged kids are missing out on the essentials and end up struggling & falling behind at school. Sponsoring a child through The Smith Family helps disadvantaged Aussie kids to get the most of their education so they can break the cycle & create better futures for themselves.

The Smith Family still urgently needs 250 sponsors - visit them on Facebook, scroll over the boxes with the children in them to read why they need your help and pledge to become a sponsor.

 

Posted on 2/15/2012 5:07:00 PM by AmieWeller

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Categories: Charity | Marketing | Social Media

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PRESS: TheFARM is growing!

We’ve got bunches of new FARMERS!


Over the past few months we’ve had out our pitch forks, and now we’re reaping what we’ve sewn, with
new business wins on Sara Lee Bakery, The Smith Family, Hoyts Distribution, Servcorp & Piazza
D’Oro.


To celebrate, we’ve added lots of awesome people to the team.


Health Amos has joined us as Executive Producer, a role he’s been making his own in places including
Wunderman, Euro RSCG and The White Agency. In a short time he has brought TheFARM’s abysmal
timesheet deficiency into line, and has spent approximately 2% of his time in fancy dress.


Also on the producers’ table is our new Senior Project Manager Natasha Murray. Natasha brings a wealth of
Business Analyst and User Experience knowledge to the office, as well as upping our pommy rating to 2 (still
incredibly low for a creative office in Surry Hills), and our hipster bike riding crew to 6 (also pretty dismal).


In client services, Rhoda Malia has taken over as Account Director on Johnson & Johnson Pacific and
Sunbeam. Rhoda has replaced Amie Weller, who after 2 years covering 7 Johnson & Johnson Pacific
brands with 8 Facebook pages that engage over 61,000 fans, has moved into a Strategic role across all
TheFARM clients. Rhoda was most recently at Holler, after spending a few years in London, bringing the
Aussies with try-hard English accents in the office to 2.


In the development team, Jacky Lau has joined us from Deepend. Jacky fills the role of office Kiwi, which
has surprisingly been open since the middle of the year, and also speaks Cantonese, which is going to be
very helpful during late nights at Ding Dong Dang’s.


Of course, none of this would be possible without Pete Nichols, our new CFO, who has taken control of
TheFARM purse strings and promises to make the company Fortune 500 in a year and a half (as long as we
don’t require wages).

photo

Posted on 12/15/2011 10:31:00 AM by AmieWeller

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Categories: Hot Press | The Farm | TheFARMERS

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PRESS: TheFARM launches social campaign for The Smith Family Christmas Appeal

TheFARM has launched its first social media campaign for The Smith Family, since winning the account for the charity in August.

As part of The Smith Family's Christmas Appeal, the Facebook campaign aims to expose the impact of disadvantage on the lives of more than 605,000 young Australians living in jobless families today.

The interactive video uses Facebook Connect to give users the opportunity to experience the effects of disadvantage for themselves, bringing their own Facebook friends into the narrative to highlight the isolation and loneliness that often accompanies children who grow up in families with financial difficulties.

Chief Executive Officer of The Smith Family, Lisa O'Brien said, "Social media a great way to help bring our cause to life and to connect more Australians to the issue. TheFARM has created a personal, informative and engaging piece. With 1 in 10 Aussie kids living in disadvantage this Christmas, it's a very important message to spread."

The application was created, designed and built on TheFARM, and is being supported with Facebook ads and wall updates. While donating is a huge aspect of the campaign, sharing the message of The Smith Famliy through social media and growing the community of committed fans on Facebook is the priority.

"Working with The Smith Family has been very rewarding and we are hugely proud to be helping them get their important message across in social!" says TheFARM Managing Director Chris Pile.

TheFARM and The Smith Family encourage everyone to watch the video and share this important message. https://www.facebook.com/TheSmithFamilyAustralia?sk=app_277474692289207

 

Internet TV Advertising to Grow 476% by 2016

In their study on The Australian Online Video Market, Frost & Sullivan report there has been an explosion of online video viewing in Australia over the past 3 years with 2 billion videos streamed in 2007 to 11 billion this year. Australians are now averaging 10.2 hours of online video per month and this has been attributed to more & cheaper bandwidth, higher data caps, internet capable TVs & great choice of content. In addition to this, the ever increasing uptake of portable devices (smart phones, tablets & laptops) has lead to an increase in viewing of video on the go and at the office.

Correspondingly, Frost & Sullivan predict that Australian internet TV advertising will grow by 476% over the next 5 years. With an under supply of advertising inventory (long form content being the most popular) and an ever increasing demand, online video advertising which forms only 2% of total online ad spend will continue to accelerate.

While internet video viewing is on the rise, free to air and subscription still remain high. For brands the opportunity lies in supporting their TV spend with and online video investment which has proven to postpone the reach & frequency plateau. A recent Nielsen study on the effect of TV & Digital on the Personal Care sector demonstrated a 4&% recall of brand message for those exposed to online video & TV vs only 17% for those exposed to TV only. Another opportunity for brands is to spend 100% of their TV spend on internet video to achieve optimum reach & frequency when available marketing budgets are too small to support an extended period on TV. Due to the much lower average CPM of online video versus TV advertising, smaller budgets can achieve greater longevity & reach online. According to a cross-media effectiveness study run by TNS Australia on a beauty brand in 2010, internet TV can be just as effective as TV for all stages of the purchase funnel (promted awareness, top of mind awareness & intent to purchase).

Lastly - we love infographics here at TheFARM so I had to share this one: Cutting the Cable: The State of Internet Based TV (these are US stats but relevant none-the-less)

 

Parklife Crowd Sources for World's Best Festival Extras

Parklife (an Australian music festival) announced to its 50,000+ Facebook fans on Friday its launch of the Ridiculously Expensive Ticket. Coming complete with a slip n slide entrance to the Festival, your own personal drinks caddie, a cocktail named after you to be sold to be sold at the festival all day, your own portable VIP area and lots lots more - the super exclusive, one of a kind ticket will set you back at whopping $7,000. Parklife crowd sourced the inclusions via a series of this vs that questions on their Facebook page pitching crazy options such as 'what would you prefer: your own private drinks caddie or a publicist for your entourage?' against each other. Each question averaged 25,000 impressions with over 1,500 votes overall and was considered so successful that Parklife turned the most popular responses into the Ridiculously Expensive ticket upon whose sale all profits will go to Heaps Decent (a charity dedicated to brining creativity to underprivileged and Indigenous young Australians). Kudos to the event organisers (Fuzzy)!

Posted on 9/12/2011 3:02:00 PM by AmieWeller

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