TheFARM has launched its first social media campaign for The Smith Family, since winning the account for the charity in August.
As part of The Smith Family's Christmas Appeal, the Facebook campaign aims to expose the impact of disadvantage on the lives of more than 605,000 young Australians living in jobless families today.
The interactive video uses Facebook Connect to give users the opportunity to experience the effects of disadvantage for themselves, bringing their own Facebook friends into the narrative to highlight the isolation and loneliness that often accompanies children who grow up in families with financial difficulties.
Chief Executive Officer of The Smith Family, Lisa O'Brien said, "Social media a great way to help bring our cause to life and to connect more Australians to the issue. TheFARM has created a personal, informative and engaging piece. With 1 in 10 Aussie kids living in disadvantage this Christmas, it's a very important message to spread."
The application was created, designed and built on TheFARM, and is being supported with Facebook ads and wall updates. While donating is a huge aspect of the campaign, sharing the message of The Smith Famliy through social media and growing the community of committed fans on Facebook is the priority.
"Working with The Smith Family has been very rewarding and we are hugely proud to be helping them get their important message across in social!" says TheFARM Managing Director Chris Pile.
TheFARM and The Smith Family encourage everyone to watch the video and share this important message. https://www.facebook.com/TheSmithFamilyAustralia?sk=app_277474692289207
