TheFARM has launched its first social media campaign for The Smith Family, since winning the account for the charity in August.

As part of The Smith Family's Christmas Appeal, the Facebook campaign aims to expose the impact of disadvantage on the lives of more than 605,000 young Australians living in jobless families today.

The interactive video uses Facebook Connect to give users the opportunity to experience the effects of disadvantage for themselves, bringing their own Facebook friends into the narrative to highlight the isolation and loneliness that often accompanies children who grow up in families with financial difficulties.

Chief Executive Officer of The Smith Family, Lisa O'Brien said, "Social media a great way to help bring our cause to life and to connect more Australians to the issue. TheFARM has created a personal, informative and engaging piece. With 1 in 10 Aussie kids living in disadvantage this Christmas, it's a very important message to spread."

The application was created, designed and built on TheFARM, and is being supported with Facebook ads and wall updates. While donating is a huge aspect of the campaign, sharing the message of The Smith Famliy through social media and growing the community of committed fans on Facebook is the priority.

"Working with The Smith Family has been very rewarding and we are hugely proud to be helping them get their important message across in social!" says TheFARM Managing Director Chris Pile.

TheFARM and The Smith Family encourage everyone to watch the video and share this important message. https://www.facebook.com/TheSmithFamilyAustralia?sk=app_277474692289207

Over the last few weeks we have been working on a new Facebook campaign for Moccona.

The idea is “Fall in Love With Coffee Again” and for the next couple of moths that’s what we want our Facebook fans to do.

Each week, an RSVP style relationship profile will be released that relates to each of the Moccona ranges.

We’re also giving away 25 jars of Moccona per week for 8 weeks, to encourage people to tell us what blend they love most.

We’ve launched with the profile for Moccona Classic -  which is listed as the coffee with a strong body that will lift you when you need it.

http://www.facebook.com/mocconaromantics

Last week, our beautiful Moccona campaign came 2nd in IAB’s Creative Social. It was our first big creative win of the year. Read all about it.

Then today, our beautiful Moccona clients sent us this congratulations, cupcakes!

Thanks Moccona – you certainly know how to make us feel special!

Very inspiring FARMwatch today, with the video series The Influencers.

It’s a short documentary that looks at what an influencer is, and how trends and creativity move from one person, through early adapter and into the mainstream.

In the words of R+I Creative (the writers/directors/producers) “The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.”

It also talks of how this is used, or sometime manipulated in advertising.

We also watched the first in their Influencers In-Depth Series, an interview with Steve Stoute who hooks big name music artists up with brands and hopefully makes marketing heaven.

We all wanted to be a little bit cooler after this. Live on the Lower East Side. Wear more scarves.

Ham shared with us today this great Adverblog article on the 'Thanks a Million' trend. Two great examples of this year's Trend Watching's 11 Trends for 2011. I'll let the videos do the talking:

Heineken - Random Acts of Kindness

Porsche - Online Status Symbols