With much excitement (and a few sighs of relief) we launched our first iPhone App today.

Go Somewhere Special was created for Moccona, to bring the romance of their beautiful television commercial Candles into peoples’ real lives.

The app allows you to set a romantic journey for your date, and then send them an invitation to follow it to a secret destination. They then follow the augmented reality line of candles, meeting you at your rendezvous point.

It’s really cool!

We originally conceived the idea when pitching for the Moccona business last year, thinking it would be awesome to push the campaign further than the usual online channels, and out into the real world. With a lot of hard work from all the farmers, and support and confidence from our client, it’s been great to see the idea go through concepting, design, research and development, and finally build.

It’s available now on the Moccona Romantics facebook page, and in the app store, and it’s free so you really don’t have any excuse not to give it a go. We’re predicting it will be a really great last minute romantic gesture for those who forget about next Monday (that’s Valentine’s btw).

Here’s the TVC that started it all:

Go Somewhere Special now, and let us know what you think!

November is off to a cracking start at TheFARM with 2 big campaigns going live today.

Our first work for Sara Lee since winning their coffee stable in a competitive pitch a few weeks ago is on Yahoo7. The romantic interactive Moccona banners and animated skins take the gorgeous journey of the Moccona television commercial into the online world. The 4-unit synced banner is the first of its kind to be done on a publisher site, and it’s just the first of some awesome ideas we have for Moccona, which you can expect to see over the coming months. A huge congrats to the team for their unwavering attention to the detail required for this evocative campaign.

Over on the beauty sites beautyheaven and BellaSugar, our campaign for Neutrogena’s new SPF 30+ Daily Moisturiser, Healthy Defence has also gone live today. All of the girls in the office are obsessed with getting their SPF30+ protection now that we know the damage incidental sun can do to our skin, so hopefully this new campaign will get the message out to more Aussie girls. The banners and skins show protection in an aesthetically pleasing way, and like much of our Neutrogena work of late, lead to real reviews by consumers.

[October 2010]

Here at TheFARM we are proud to announce the launch of the new Australian Neutrogena Website.

Our team have been working very hard to ensure this website follows the ‘look and feel’ of its big brother – the Neutrogena USA website, without taking away its Australian tailored individuality. And I think we have done a pretty good job.

USA SITE

AUS SITE

We simplified the US site and then compared it back to reflect Neutrogena’s Australian products. As the new brand hub we have incorporated a rotating A feature, highlighting up to five new products at a time, and the Tiled B feature promotional boxes underneath. This has resulted in not only a clean and fresh site, but an easily updated one too showing off new products as they are released!

Speaking of easily updated, Neutrogena was built using new software created by The FARM called SnapShot. As Shannon our technical Director Explains “Snapshot allows you to export an Umbraco website into a static ASP.NET website which you can run without an Umbraco back-end, but still using it’s features. It provides a mechanism for edit-once deploy-multiple sites, resulting in a single content entry portal to running a site on multiple environments.” Snapshot is an efficient and flexible method as we work across multiple regions and hosting partners!

We have also employed the use of Neutrogena Celebs including Vanessa Hudgens and Jennifer Garner to assist on our Australian platform.

Check it out here and let us know what you think!

[September 2010] TheFARM are psyched to see our latest campaign for Warner Music Australia (for none other than Linkin Park!!) taking off.

The A Thousand Suns project is a multi-channel, multi-phase extravaganza to coincide with the launch of the Park’s new album and their upcoming tour.

Phase one - an Australia specific Facebook page and a pre-order exclusive offer – including early access to purchase tickets for shows on the band’s next Australian tour.

Phase two - a destination site that integrates with Facebook and hosts two competitions. Check it out (there might be a trip to London in it for you). 

More to come. Watch this space. 

No blood glucose monitoring system is more accurate* than ONETOUCH VERIO^®

Now available to Australians with diabetes

Sydney, 1 September 2010: The ONETOUCH VERIO^® personal blood glucose monitoring system is now available in Australia.

People on insulin for Type 1 or Type 2 diabetes know how important it is that each blood glucose measurement is correct. Accurate readings are crucial for daily decisions on insulin-dosing, diet and exercise.¹

No blood glucose monitoring system is more accurate than ONETOUCH VERIO^®*. Each ONETOUCH VERIO^® system comes with Tri-Sure Strip Technology – discovered developed and manufactured in Melbourne Australia. This system ensures that ONETOUCH VERIO^® is very specific to glucose and filters out many common interferences, like maltose and galactose.

Designed to fit in with your lifestyle ONETOUCH VERIO^® has no coding required, which means never having to manually code the meter – resulting in one less step and greater convenience for the user.

ONETOUCH VERIO^® is easy-to-learn and easy-to-use. Special features include five second test time, meal flagging and commenting, a downloadable 500-test result memory, and a back button for easy review; all in a small, discreet meter.                                                

The all-in-one system includes the ONETOUCH VERIO^® meter, ONETOUCH VERIO^® Test Strips, a sterile lancet and lancing device.

ONETOUCH VERIO^® is available from 1^st September 2010. Speak to your healthcare professional, visit the local pharmacy and ask for ONETOUCH VERIO^®, or log onto www.onetouch.com.au for more information.