WiggleTime! rewarded in the KidSpot Best of Awards!

[2009] The FARM is very proud to announce that WiggleTime! has received a Highly Recommended mention in the 2009 Kidspot Best of Awards! We are very pleased to be recognised in the realm of children's education and online learning. A testament to the heights achieved by the FARM's design and development teams. Let's get Wiggling!

Posted on 11/12/2009 11:56:00 AM by KristinaReddaway

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Taubmans - Site redevelopment and OLM

[September 2009] To raise awareness for the launch of Taubmans Endure there was a significant media spend focused on key channels, TV and online. To support this activity TheFARM developed a new Taubmans site destination and the online media campaign.

Targeted at DIY consumers, the site heroes Endure on the homepage and provides technical product information. The site seamlessly drove visitors through to Endure content and provided details on their nearest stockist.

 

 

 

Delivered in a testimonial style, the TVC featured real painters and was extended online through video banners and standard formats. Integrity with the advertising was maintained through the capture of footage for use in digital channels.

 

Posted on 9/30/2009 11:41:00 AM by KristinaReddaway

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ZIP Industries - Navigation updates

[September 2009] The FARM have completed the first round of site updates to the ZIP Industries web build completed in early 2009.

Returning to the key brief of "providing consumers and industry with easy access to product" the FARM developed a new UI to support ZIP's complex product attributes and integrated Flash components in to the navigation system that ultimately provided users with the most seamless solution possible. 

 

 

The dynamic expandable navigation panel and brand new flash carousel product selector use the blue and white colour palette of ZIP with chrome textures, making for a slick and visually impressive experience. 

Posted on 9/27/2009 12:02:00 PM by KristinaReddaway

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Qantas Travel Insider - Facebook Application

 

[August 2009] TheFARM proudly announces their debut into new territory with the agencies first full Facebook application launch with Qantas Travel Insider!

Designed to drive traffic to Qantas through viral interaction, users are encouraged to review and comment on travel destinations using the Facebook Application and sharing it with their friends. Users mark visited locations on the map (powered by google maps integration) and provide tips on what to do, what to eat and where to stay. The application links into the users photo albums and allows direct upload of images to accompany the travel entry.

 

Friends using the application can then browse through their friends 'pins on the map' and read the tips, link to related entries, view photos and link directly to Qantas. An easy (and fun!) way to get tempted with a trip overseas, from planning through to ticket purchase with Qantas! 

 

Posted on 8/10/2009 12:44:00 PM by KristinaReddaway

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Attic Living

 

[July 2009] TheFARM launches a site rebuild for Attic Living incorporating brand new design, additional functionality and a clear call to action. Through the rebuild TheFARM contributed to encompassing the business' 3 core services under their strong brand identity, creating a solid 'one-stop-shop' for Attic storage and conversion needs.

Built using the Pegboard CMS the site is compromised of components (or modules) including the introduction of the e-commerce facility. Allowing users to buy products online coupled with demonstration videos enhanced the DIY character of the company. Alternatively the clear call to action to Book a Consultation online reinforces Attic Living's position as leading experts in the field. 

Posted on 7/27/2009 3:40:00 PM by KristinaReddaway

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WiggleTime Update - Preloaders & Wags' Digging for Bones

[June 2009] The first of many updates to be made to WiggleTime.com over TheFARM's ongoing relationship with The Wiggles has been launched!

Following the initial launch of WiggleTime.com in April 2009, new interactive preloaders and an additional game have been developed enabling preschool children to explore, play and learn with the use of familiar Wiggles themes, destinations and characters.

The music bubble preloader is designed to keep children engaged whilst the virtual world is loading. Users can click on the coloured lines to add different musical notes and hear the sequence play back.


Wags' Digging for Bones game requires children to instruct Wags the Dog to dig up bones in the yard with the objective of finding pairs with matching coloured ribbons. If a wrong pair is revealed Wags covers up the bones and encourages children to try again, testing their memory.

 

As with each game played on WiggleTime.com it contains cognitive, physical and social elements to help benefit the pre-schooler. This game primarily develops cognitive skills through the key competency of memory and matching which can be tracked by Parents through the existing Child Reporting component.

 

An exciting addition to the wonder of WiggleTime! Let's get Wiggling!!! 

Posted on 7/26/2009 11:09:00 AM by KristinaReddaway

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Warner Home Video - Like? Love!

 

[July 2009] TheFARM are pleased to announce the launch of Warner Home Videos new TV to DVD microsite, Like? Love!

The site is hinged on the primary concept of like/love - 'if you like this show, you'll love this one' mapping a comprehensive matrix of recommendations and related products. As TheFARM's first full Facebook Connect integration, the site also encourages interaction with the like/love concept allowing users to post reviews and share easily through their Facebook account, also driving membership back to Like? Love! 

 

Members have access to reviews, their wish list, competitions and a forum in addition to the extensive use of TV show trailers across the site. 

With high frequency promotion rotation the visually rich site design continues to expand as new promotions and releases are heroed on the home page. Check it out and tell the world what you Like? Love!

Posted on 7/15/2009 12:55:00 PM by KristinaReddaway

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Fisher Meredith - London Family Lawyer Microsite

[June 2009] TheFARM are pleased to announce the launch of leading UK based law firm, Fisher Meredith's family law microsite. Designed to drive new private client acquisitions within the UK, the microsite provides valuable information to consumers around delicate subjects such as divorce, separation agreements and child custody.

 

Users have constant access to expert counsel on every page through the 'Ask an Expert' form and comprehensive team member profiles. The design challenge was to provide a warm, personable tone whilst remaining professional and understanding of the emotionally loaded content. The result is a reliable and trusted family law resource which contributes to establishing Fisher Meredith as experts in their field.  

Posted on 6/29/2009 11:58:00 AM by KristinaReddaway

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Let's Get Wiggling - WiggleTime.com Launch!

TheFARM is very excited to announce the launch of WiggleTime.com, an interactive environment enabling preschool children to explore, play and learn with the use of familiar Wiggles themes, destinations and characters.

 
 

WiggleTime.com extends The Wiggles philosophy of "education through entertainment", and acts as an early childhood developmental tool for both toddlers and their parents. Each game played on WiggleTime.com contains cognitive, physical and social elements to help benefit the pre-schooler. For the parents, WiggleTime also doubles as an educational resource center to monitor a child's development and be kept up to date with the most recent parenting news.

 

Technically, several months of research on the flash technologies to be used preceeded the construction of the child layer of the site. This was a technically complicated endeavor prompting TheFARM to build many new code libraries as well as using open-source libraries. The entire system was built over a runtime AOP system which allows all the code to work together quickly and easily, keep an eye out as this may become open-source within the coming weeks.
 
The team built a fast path and bezier library to draw the 'loading goo' that children play with and a behavioural system was built to allow the characters to walk around and talk to each other.
 

Box2D was used for the physics of the toys that children can earn and Flint was used to animate the clouds - to be used for new effects in the world in the future. GoASAP was used for all other code based animations. For interest see below for an early round implementation of the physics engine that controls the Big Red Car. 
 
 
All in all a technical challenge with impressive and rewarding results!
 

So jump in the Big Red Car, buckle up and start exploring!

 
 

Posted on 4/27/2009 11:26:00 AM by KristinaReddaway

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Todd Sutherland Photography

[April 2009] TheFARM launch a sophisticated and slick flash built site as an "online exhibition" of photographer Todd Sutherland's work.

 

A dark colour scheme and razor-clean browsing functionality allows the rich colours of Todd Sutherland's portfolio to speak for themselves.

 

The exposure effect applied to loading images compliments the portfolio range to deliver a visually rich user experience. 

Posted on 4/21/2009 11:10:00 AM by KristinaReddaway

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