[April 2010] TheFARM was very pleased to see the fund selector we’ve been working on for Russell Investments go live this week.

The Fund Selector allows the user to explore how Russell Investments' choices are built, across the various options that make up the Diversified Funds.

It operates via a 3D Flash based application hosted within the current Russell Investment site. A FARM hosted Umbraco CMS runs the Flash frontend.

The result: a fully flexible navigation system for our friends at Russell. And it’s just a little bit sexy ; ) Skeptical? Check it out here.

[April 2010] Over the past few months TheFARM has been building a huge brand hub to encompass all of Neutrogena® young skin care, and we’re really excited to announce that it’s launched!

The cross platform, social media hub is One Less Stress, but we like to call it OLS.

OLS was born out of the simple insight that feeling stressed can cause skin to become stressed, which can in turn lead to feeling more stress and so on. The idea is to help break this vicious cycle by creating a dialogue where young women can share some of their stress and alleviate it with advice and stress-busting giveaways.

In a first for our relationship with Johnson & Johnson TheFARM was given the opportunity to be the lead creative agency - leading the development of the master brand, roll out of the platform idea and integration of OLS into print and TV!

The eight month campaign is running across MySpace, Facebook and (for the first time in Johnson & Johnson Australia history) Twitter.

The launch phase sees roadblocks and rich media placements on influencer sites like Beauty Heaven, 2Threads and Bella Sugar, who will also provide content for OLS via partner publishing and cross promotions.

The OLS umbrella brand is designed to adapt through the year to promote the various Neutrogena young skin products, with creative and content reflecting the rationales of each sub brand. Right now, it’s all about orange and Acne Stress Control. A phase two facelift will see OLS become pretty in pink to match the Neutrogena® Wave™.

Indications are the folks at Johnson & Johnson are as loving OLS as much as we are! A committed New Zealand roll out is in the works and J&J Pacific has already presented the idea to the global team for further expansion.

[April2010] TheFARMers have had a busy few months preparing for some major launches for Johnson & Johnson and were particularly tickled to see the Aveeno® campaign take off over the weekend.

A new range in Australia, the campaign centers around increasing brand awareness and educating the masses via a big bold media launch. We produced takeovers, rich media, standard banners, a Facebook page and of course www.aveeno.com.au.

Already popular product in the US – where it has been recommended by dermatologists for decades – the early signs are that Aveeno® will be a similar success here. A seeding campaign on sites such as Beauty Heaven, 2Threads and Bella Sugar has already resulted in some rave reviews and testimonials.

In a Facebook first TheFARM also created an application which allows Aveeno® to gather consumer feedback via Facebook. Check out the Aveeno® product survey here.

[March 2010] TheFARM are very proud to announce the launch of their maiden campaign for Warner Music Australia, Project Dead Letter. To celebrate the upcoming release of Brisbane band Dead Letter Circus' debut album on May 15th, TheFARM were asked to build a staged content delivery platform and online store to allow members who pre-order the album exclusive access to 90 days worth of videos, riff, ringtones, images, secret news and an assortment of other goodies!

With over 500 members in the first two weeks the site is proving a huge success with a healthy stream of positive fan commentary on the Dead Letter Circus facebook page.

The site is hinged upon a flash driven timeline application which showcases each day's content and marks each along the timeline with an icon denoting the media type. Fans can filter through the content as the campaign progresses by media of their interest such as videos or audio tracks. Watch out for some cool brushstroke transitions within the flash app. 

With a few fans in-house at TheFARM, we are eagerly watching the interaction by fans as the Project goes on and pretty chuffed that we can now say "we're with the band".

[January 2010] Following a successful partnership on Like? Love! Warner Bros Australia commissioned TheFARM to completely redevelop their consumer facing website.

Leveraging off an existing global product database of thousands of Movie and TV titles, TheFARM localised designs from the US and built an entirely new Content Management System.

The result is a fully data driven rich media website that will scale over time to include Videogames and eCommerce functionality - as well as promote price discounted items and seasonal collections.

[December 2009]TheFARM is very excited to see our original concept "Little White Truths” coming to life.

The concept came about after Ferrero identified digital as the key channel to spearhead a campaign to drive more awareness and sales for Raffaello. What was needed was a parallel brand that could provide the Raffaello masterbrand with social currency online.   

Utilising social media, viral video, digital advertising and print, The FARM lead the way with all the creative, strategy and production for “Little White Truths.” The campaign calls on women to share the harmless, sometimes downright funny (and often embarrassing!) truths they tell their girlfriends.

The LWTs entered at the campaign site and on the Facebook page are an endless source of amusement for us here in the office. This one recently had us in stitches: “I put Berocca tabs in my brothers board short pocket at the pool. When he hopped in they dissolved and left a yellow trail behind him so I told everyone he peed in the pool.”

Now THAT is creative genius. 

[December 2009] For the first time this year BONDS ran its popular Baby Search entirely online. TheFARM created a dedicated Baby Search section within the Bumps & Baby website and developed a registration tool that intelligently integrated with the existing Bumps and Baby member database. A Facebook page and Twitter account extended campaign reach and tapped the power of social media to encourage consumer interaction and WOM. 

TheFARM is proud to report that the campaign was an overwhelming success with a record 17,885 individual entries and 420k unique visitors. Facebook was a big part of the success story – prominent placement of share tools on baby profile pages drove 38% of site traffic. At campaigns end the Bumps & Baby Facebook page was going strong. With a fan base of over 10, 000 it looked set to provide a key platform for Bonds to engage with Mums moving forward. 

[2009] The FARM is very proud to announce that WiggleTime! has received a Highly Recommended mention in the 2009 Kidspot Best of Awards! We are very pleased to be recognised in the realm of children's education and online learning. A testament to the heights achieved by the FARM's design and development teams. Let's get Wiggling!

[September 2009] To raise awareness for the launch of Taubmans Endure there was a significant media spend focused on key channels, TV and online. To support this activity TheFARM developed a new Taubmans site destination and the online media campaign.

Targeted at DIY consumers, the site heroes Endure on the homepage and provides technical product information. The site seamlessly drove visitors through to Endure content and provided details on their nearest stockist.

Delivered in a testimonial style, the TVC featured real painters and was extended online through video banners and standard formats. Integrity with the advertising was maintained through the capture of footage for use in digital channels.

[September 2009] The FARM have completed the first round of site updates to the ZIP Industries web build completed in early 2009.

Returning to the key brief of "providing consumers and industry with easy access to product" the FARM developed a new UI to support ZIP's complex product attributes and integrated Flash components in to the navigation system that ultimately provided users with the most seamless solution possible. 

The dynamic expandable navigation panel and brand new flash carousel product selector use the blue and white colour palette of ZIP with chrome textures, making for a slick and visually impressive experience.