[October 2008] Westpac launched a new range of Earth credit cards into the market in October 2008 and engaged The Farm to redevelop the Earth website. The new site built on the initial design we created in 2006, focussing on customer acquisition for the new Gold and Platinum cards.
The site promotes the Earth cards’ Qantas Frequent Flyer points earning potential through rich, travel-related imagery that sets it apart from other credit card websites.
http://www.earth.com.au/