Doritos' slapstick Super Bowl consumer-generated spots – which cost $2,000 - topped the USA Today Ad Meter and encouraged Doritos to give the creators $1,000,000 to kick-start their film business. Watch the spots here as you ponder your future in marketing….
http://www.youtube.com/watch?v=UukD_cIw08E
Agency websites can often be too corporate or too cheesy, or both. Cliff Freeman & Partners took a different tack and launched an interactive, open-source, Twitter-esque chat platform that invites you to chat with anyone from the agency who’s online. That’ll stop those agency slackers taking lunch…
www.cfpnyc.com
The next stage in arcade gaming could involve blocks controlling on-screen characters. Tapping into a wider trend of blurring ‘real’ and electronic gaming, Sega’s arcade game, Block Pipo will be unveiled at the AOU 2009 event in Tokyo on 21-21 February. http://www.siliconera.com/2009/01/27/remotes-lego-controlled-arcade-games-are-the-future