[February 2009] The FARM is very proud to announce the launch of the new Camp Quality
website that brings to life the concept of “Bubbles of sunshine” for
its supporters and families. Camp
Quality is a not for profit organisation that believes in bringing optimism and
happiness to the lives of children and families affected by cancer through fun
therapy.
Drawing
upon CQ’s philosophy that “Laughter is the best medicine”, one of the features
of the website is the spontaneous page takeovers to make people laugh and
smile! Keep an eye out for Giggle and the McDonald’s CQ puppets debuting for launch.
The technology used here is flash based and as such can be flexible in the
future to inject random moments of fun, interactivity or campaign support,
without having to change the overall architecture or design of the site.
As
a colourful and media rich site (featuring CQTV and Jukebox), the online
component of Camp Quality becomes just as fun a space for children living with
cancer to hang out, as the programs’ real world activities.
Using
the new feature rich Umbraco 4 CMS system, the CQ site allowed us to
think outside the box creatively and still enable the client control and
flexibility over the content. The site also drives participation by
inviting public users to add their own events, videos, photos, comments and
stories which are also managed through the CMS.
We
hope the new Camp Quality site inspires you to stay positive and laugh out
loud. Have fun!