More credit crunch friendly antics come courtesy of MTV, which has launched a website / video sharing site with internet provider Verizon FiOS and web production studio New New Networks (NNN). Signed and unsigned bands can upload videos they have created on a $99 budget or less within a 24 hour period. www.99dollarmusicvideos.com  

Johnnie Walker has launched Crossroads, its first global film since 2006’s award winning Human. The filmic commercial continues the brand’s Keep Walking tag line and the concept of progress. www.youtube.com/watch?v=jZl2rR5NDRY  

For more viral madness, if you haven’t seen it, check out Ken Block Gymkhana Practice, which has clocked up a massive 14m views since November. www.youtube.com/watch?v=rs-jAImScms