Sony has launched a user-generated competition for the launch of the PSP 3000. Make a video showing your whole world in your hands for a chance to win: www.youtube.com/yourwholeworld
Music industry stalwart Fatboy Slim has taken an intriguing route to promote his new band, The Brighton Port Authority. Silence, the agency behind the banner campaign, will be paid depending on how many times people roll over the banner ads promoting the new single. Silence believes the cost per engagement, where advertisers pay for results, will become increasingly prominent. www.silencelondon.com
Indie ad shop Red Tettemer has teamed up with Tween Brands (a retailer with more than 900 stores worldwide) to create a virtual world for youngsters. The world, ScapeNation (www.scapenation.com), went live last week and more than 60,000 “tweens” have signed up. The 7-14 year-old “Scapers” have been asked to save this virtual world from an evil villain, “Darkness.” Stores will roll out trading cards and gift cards in the coming weeks.