Have a look at what happened when some geeks hooked up a radio control car to their Blackberry Storm and navigated it around an elaborate office track. McLaren got wind, and invited them to do it with a genuine F1 car, with Lewis Hamilton at the helm. Turns out it's a Vodafone ad that’s now pushing a million views. www.youtube.com/watch?v=FiLoANg6nNY
The days of rushing round the garden to find a sadly melted and slightly disfigured Easter Egg could be numbered thanks to a highly addictive online Easter Egg hunt. M&Ms Speck-tacular Eggs encourages mums as well as young children to ‘Join the Hunt’ at www.jointhehunt.ca. The campaign is supported through commercials, on pack promotions and via banner ads.