Adidas rugby targets women with a microsite allowing visitors to select two players and watch, in slow-motion if preferred, as they swap shirts. The ladies are sure to see this as a completely valid attempt to promote the sport to a female audience. The guys may well see it as an assault on the eyeballs! That’s demographics, though, isn't it? www.adidas.com/campaigns/campaigns_nz/content/index.asp
Sprint update their amazing online widget to promote the ‘Now Network’ mobile broadband service with an excellent new TV spot showing the metrics of digital communication at any one time. Knowing without patronising. Ten out of ten to Goodby. www.youtube.com/watch?v=ImAD8BOBOhw
http://now.sprint.com/widget/