Gillette’s virals through Proximity Canada and BBDO New York are a little risqué but fun just the same, providing guys with shaving tips on all areas of their bodies. www.youtube.com/user/gillette
Nike Italy has just launched a branded content-meets-e-commerce site to show off the new summer collection (lucky Northern Hemisphere!) from the Nike Sportswear line. Nike Sportswear Stories leverages the 'Designed for Sport, Remixed for Life' positioning used to launch the range last year, with a website focusing on four Italian cultural and sporting icons. http://www.nikesportswearstories.com/