In the UK, Penguin is engaging younger consumers in the art of story-telling with a beautifully designed interactive site where they can read each other’s tales. For a one-off £5.99 payment by their parents, budding authors can become members, writing their own stories and playing games. http://wemakestories.com
Bacardi’s LED bottle wall is touring Toronto’s festivals which invites people to insert empty bottles into one of 253 bottle-sized holes on the wall’s grid with computer-controlled LED lights in the back. Via PSFK, you can click on the story here: http://tinyurl.com/mh6kur
Lastly, a beautiful piece of animation for Nike from Christopher Hutsul, shown as part of the Saatchi & Saatchi New Director’s Showcase at Cannes last week. The film shows Rodney & Geoffrey visiting Air Force One. Enjoy. http://www.youtube.com/watch?v=iO2CjbP-s7A