HOT PRESS 7.8.09

Nike Stinkween Bash 

There are some great examples of brands nailing the mass/niche balance and exploiting its treasures, but you have to take your sombrero off to the guys at Nike for some of the work they are doing with SB and 6.0, its skate and youth focused extreme sports sub brands. There have been a lot of kids digging the latest Paul Rodriguez spot which is apparently advertising his new shoe, but doesn't feel like it at all. Very watchable indeed and backed up by a beautiful microsite with additional content and downloads, check it out here www.nike.com/nikeskateboarding/paulrodriguezIII/

Posted on 8/7/2009 7:39:00 PM by KatyDenis

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Comments

December 18. 2009 21:38

When I originally commented I clicked the "Notify me when new comments are added" checkbox and now each time a comment is added I get four emails with the same comment.
Is there any way you can remove me from that service?
Thanks!

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December 20. 2009 02:16

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