Some digital delights courtesy of M&C Saatchi, London, whose interactive posters for the RNID (Royal National Institute for the Deaf) hammer home the message that 1 in 7 people is hard of hearing. Different executions of the posters are running on different sound waves, incorporating microphones to interact with their environments. The posters appear black until the microphones pick up a noise, and after 10 seconds of interaction the graphic equalizer images are replaced by the RNID’s logo and tagline.
It’s not quite Mark Ecko tagging Airforce One, but Red Bull Cola has taken laser tagging to the M16 building in London thanks to Agents of Change, making the point that the brand’s natural cola has nothing to hide. www.youtube.com/watch?v=jGbShQOwjjo