[September 2009] To raise awareness for the launch of Taubmans Endure there was a significant media spend focused on key channels, TV and online. To support this activity TheFARM developed a new Taubmans site destination and the online media campaign.

Targeted at DIY consumers, the site heroes Endure on the homepage and provides technical product information. The site seamlessly drove visitors through to Endure content and provided details on their nearest stockist.

Delivered in a testimonial style, the TVC featured real painters and was extended online through video banners and standard formats. Integrity with the advertising was maintained through the capture of footage for use in digital channels.