Dell has partnered with MTV to try and create the world’s largest online choir, Amplichoir… in their words ‘we have no idea just how big it could become, but, deep down, we really want it to be the biggest one there is’. http://ema.mtv.co.uk/amplichoir, http://amplichoir.com/
The Icelandic village Seydisfjordur was filled with speakers broadcasting music from an eclectic bunch of artists including Bob Dylan, Federico Cabral and Guillemots as part of a film by Fallon to promote the high sound quality on Sony TVs. According to Fallon's Juan Cabral, who directed the spot, Sony turned the village into ‘an extraordinary sound-system for a week’. Watch it here. http://tiny.cc/Soundville
On the subject of Sony, three new Sony Ericsson handsets - the Yari, Aino and Satio - are being championed via a global campaign masterminded by Saatchi & Saatchi, Iris and Dare, London. It kicked off last week with a viral video showing a flash mob of 500 brightly coloured space hoppers invading Barcelona which has racked up nearly 30,000 views on YouTube. Watch it here: http://tiny.cc/Hopper161.
Anyone envying those bouncing Barcelonians can create their own hoppers online and join in the fun. www.hopperinvasion.com