BBDO Buenos Aires and Sake have completed the human race 10k campaign for Nike. Five celeb runners commentated on their race in real time, via a mobile phone and earpiece, and the resulting wheezing and insights were broadcast live and could be followed via Twitter, GPS and Google Maps. Over 650,000 people followed the race live and online. Watch the action at www.vimeo.com/7424458 and check http://thehumanrace.com.ar/envivo
We’re enjoying Ambi Pur’s collaboration with National Geographic in the Netherlands, via G2 Amsterdam. The brand’s naturally inspired scents are promoted with two short films and a beautiful website at www.geurenuitdenatuur.nl
The latest iteration of the Prince of Persia game will soon be with us. Check out the stunning HD trailer at http://bit.ly/4FjoE and witness the crossover between gaming graphics and movie animations.