Aveeno™ wins first ever Bolly Award NZ!

The FARM are excited to hear the Aveeno™ NZ online media campaign (under the Johnson&Johnson client suite) has won the first every Bolly Award! This is an award that has been set up by the Internet Advertising Bureau in NZ to celebrate the best digital creative in NZ.  

http://www.bollyawards.co.nz/

Feedback from OMD in NZ: "Well done, the creative for this campaign has been the talk of the industry and a lot of people (including me) think it’s just amazing."

The campaign performed really well with an average dwell time on the rich media placements of 76.25 seconds and engagement rate of 25.85%.

 

Posted on 11/25/2009 4:39:00 PM by KristinaReddaway

Permalink | Comments (1) | Post RSSRSS comment feed |

Categories: Creativity | The Farm

Tags:

 

Comments

June 12. 2010 01:21

An engagement rate of 25.85% is pretty good for any media campaign. Congrats Aveeno. And for the others who are now wondering about how to enter, here is your answer. You need to meet the commercial viability criterion, and then there is a link on the site in the post where you can enter your work. The deadline is June 30th, so buck up and do it fast! And be sure you have filled in all the details, like contact details and the client name, brand name and

cost United States

Add comment




  Country flag

biuquote
  • Comment
  • Preview
Loading



Copyright © 2010 TheFARM