Nike has opened a Japanese flagship store in Tokyo's Harajuku district. Masamichi Katayama’s Wonderwall interior design agency has created a stunning retail space which includes a chandelier featuring 400 suspended white sneakers as well as a giant ammonite fossil composed of concentric Nike Dunks. http://tiny.cc/NikeJP
From sandwiches to suds: a viral promoting Method’s range of non-toxic cleaning products has attracted nearly 500,000 hits on YouTube. The viral, which parodies traditional cleaning ads with ‘Shiny Suds’, then shows those same suds leering at a woman in the shower. Watch it here: http://tinyurl.com/yano3vx
Through Droga5 in New York, the tongue in cheek viral has been effective in driving people to Method’s website to pledge their support for a law requiring labels to be placed on toxic cleaning products.
www.peopleagainstdirty.com