[December 2009] For the first time this year BONDS ran its popular Baby Search entirely online. TheFARM created a dedicated Baby Search section within the Bumps & Baby website and developed a registration tool that intelligently integrated with the existing Bumps and Baby member database. A Facebook page and Twitter account extended campaign reach and tapped the power of social media to encourage consumer interaction and WOM. 

TheFARM is proud to report that the campaign was an overwhelming success with a record 17,885 individual entries and 420k unique visitors. Facebook was a big part of the success story – prominent placement of share tools on baby profile pages drove 38% of site traffic. At campaigns end the Bumps & Baby Facebook page was going strong. With a fan base of over 10, 000 it looked set to provide a key platform for Bonds to engage with Mums moving forward.