[December 2009]TheFARM is very excited to see our original concept "Little White Truths” coming to life.

The concept came about after Ferrero identified digital as the key channel to spearhead a campaign to drive more awareness and sales for Raffaello. What was needed was a parallel brand that could provide the Raffaello masterbrand with social currency online.   

Utilising social media, viral video, digital advertising and print, The FARM lead the way with all the creative, strategy and production for “Little White Truths.” The campaign calls on women to share the harmless, sometimes downright funny (and often embarrassing!) truths they tell their girlfriends.

The LWTs entered at the campaign site and on the Facebook page are an endless source of amusement for us here in the office. This one recently had us in stitches: “I put Berocca tabs in my brothers board short pocket at the pool. When he hopped in they dissolved and left a yellow trail behind him so I told everyone he peed in the pool.”

Now THAT is creative genius.