[March 2010] TheFARM are very proud to announce the launch of their maiden campaign for Warner Music Australia, Project Dead Letter. To celebrate the upcoming release of Brisbane band Dead Letter Circus' debut album on May 15th, TheFARM were asked to build a staged content delivery platform and online store to allow members who pre-order the album exclusive access to 90 days worth of videos, riff, ringtones, images, secret news and an assortment of other goodies!

With over 500 members in the first two weeks the site is proving a huge success with a healthy stream of positive fan commentary on the Dead Letter Circus facebook page.

The site is hinged upon a flash driven timeline application which showcases each day's content and marks each along the timeline with an icon denoting the media type. Fans can filter through the content as the campaign progresses by media of their interest such as videos or audio tracks. Watch out for some cool brushstroke transitions within the flash app. 

With a few fans in-house at TheFARM, we are eagerly watching the interaction by fans as the Project goes on and pretty chuffed that we can now say "we're with the band".