[October 2010]

Here at TheFARM we are proud to announce the launch of the new Australian Neutrogena Website.

Our team have been working very hard to ensure this website follows the ‘look and feel’ of its big brother – the Neutrogena USA website, without taking away its Australian tailored individuality. And I think we have done a pretty good job.

USA SITE

AUS SITE

We simplified the US site and then compared it back to reflect Neutrogena’s Australian products. As the new brand hub we have incorporated a rotating A feature, highlighting up to five new products at a time, and the Tiled B feature promotional boxes underneath. This has resulted in not only a clean and fresh site, but an easily updated one too showing off new products as they are released!

Speaking of easily updated, Neutrogena was built using new software created by The FARM called SnapShot. As Shannon our technical Director Explains “Snapshot allows you to export an Umbraco website into a static ASP.NET website which you can run without an Umbraco back-end, but still using it’s features. It provides a mechanism for edit-once deploy-multiple sites, resulting in a single content entry portal to running a site on multiple environments.” Snapshot is an efficient and flexible method as we work across multiple regions and hosting partners!

We have also employed the use of Neutrogena Celebs including Vanessa Hudgens and Jennifer Garner to assist on our Australian platform.

Check it out here and let us know what you think!