Very inspiring FARMwatch today, with the video series The Influencers.

It’s a short documentary that looks at what an influencer is, and how trends and creativity move from one person, through early adapter and into the mainstream.

In the words of R+I Creative (the writers/directors/producers) “The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.”

It also talks of how this is used, or sometime manipulated in advertising.

We also watched the first in their Influencers In-Depth Series, an interview with Steve Stoute who hooks big name music artists up with brands and hopefully makes marketing heaven.

We all wanted to be a little bit cooler after this. Live on the Lower East Side. Wear more scarves.