We’ve got bunches of new FARMERS!

Over the past few months we’ve had out our pitch forks, and now we’re reaping what we’ve sewn, with
new business wins on Sara Lee Bakery, The Smith Family, Hoyts Distribution, Servcorp & Piazza
D’Oro.

To celebrate, we’ve added lots of awesome people to the team.

Health Amos has joined us as Executive Producer, a role he’s been making his own in places including
Wunderman, Euro RSCG and The White Agency. In a short time he has brought TheFARM’s abysmal
timesheet deficiency into line, and has spent approximately 2% of his time in fancy dress.

Also on the producers’ table is our new Senior Project Manager Natasha Murray. Natasha brings a wealth of
Business Analyst and User Experience knowledge to the office, as well as upping our pommy rating to 2 (still
incredibly low for a creative office in Surry Hills), and our hipster bike riding crew to 6 (also pretty dismal).

In client services, Rhoda Malia has taken over as Account Director on Johnson & Johnson Pacific and
Sunbeam. Rhoda has replaced Amie Weller, who after 2 years covering 7 Johnson & Johnson Pacific
brands with 8 Facebook pages that engage over 61,000 fans, has moved into a Strategic role across all
TheFARM clients. Rhoda was most recently at Holler, after spending a few years in London, bringing the
Aussies with try-hard English accents in the office to 2.

In the development team, Jacky Lau has joined us from Deepend. Jacky fills the role of office Kiwi, which
has surprisingly been open since the middle of the year, and also speaks Cantonese, which is going to be
very helpful during late nights at Ding Dong Dang’s.

Of course, none of this would be possible without Pete Nichols, our new CFO, who has taken control of
TheFARM purse strings and promises to make the company Fortune 500 in a year and a half (as long as we
don’t require wages).